Privacy Policy
Effective Date: January 1, 2020
SBA Communications Corporation, including its subsidiaries and affiliates (collectively, "SBA," "we," or "us") is committed to protecting your privacy and developing technology that gives you the most powerful and safe online experience. This Privacy Policy (the "Privacy Policy") applies to the SBA Website and any other website that links to this Privacy Policy (the “Website” or “Site”). By using the SBA Website, you consent to the practices described in this statement. If you do not agree with the terms of this Privacy Policy, please refrain from using our Site.
Applicability
This Privacy Policy is a statement of how information about you is collected from the Website, used and potentially shared by SBA. Specifically, this Privacy Policy will tell you:
- what Personal Information we collect on our Website;
- what are your choices as to your Personal Information;
- how we use your Personal Information and with whom we share it; and
- how we protect your Personal Information.
Personal Information is any information that directly and indirectly identifies an individual user or that could be reasonably linked to a particular person, computer, or device (“Personal Information”). This information includes, but is not limited to: (i) your name; (ii) mailing address; (iii) telephone number; (iv) financial account information; (v) social security number; (vi) email address; and (vii) other, similar information.
Changes
SBA reserves the right to amend this Privacy Policy at any time in its sole discretion. If we do, we will update the “effective date” at the top of this Privacy Policy and make sure to notify you about any material changes either by displaying a prominent notice on top of the SBA Website or emailing you directly. Changes, revisions or deletions with regard to this Privacy Policy shall be effective immediately upon their inclusion in, or deletion from, this Privacy Policy and the posting of the same in this Privacy Policy on the Website.
You are encouraged to revisit this Privacy Policy from time to time in order to review any changes that have been made. Your continued access and use of the Website following the posting of any such changes shall indicate your acceptance of the same.
Purposes and Uses of Your Personal Information
We generally use your Personal Information for the following purposes:
- as required by law;
- as necessary for the performance of a contract with you, and our business partners in order to run our Website;
- to handle contact and user support requests submitted via forms on our Website or email;
- to improve our services and the Website;
- to conduct marketing campaigns;
- to ensure security or our Website; and
- with your explicit and informed consent.
We will only use your Personal Information for the purposes for which it was originally collected. If we need to use your Personal Information for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so. Please note that we may process your Personal Information without your knowledge or consent if we believe that it is reasonably necessary to comply with applicable laws.
Types of Personal Information Collected
We will only collect Personal Information about you that is adequate, relevant and limited to what is necessary.
SBA Account Setup. When you sign up for an account with us, we ask for and collect Personal Information such as your name, valid email address, address, and phone number.
Website Forms. If you express an interest in receiving information about our services by using any of the forms on our Website, we will keep a record of our communications with you.
Communication Information. We keep your Personal Information associated with customer support requests and inquiries to keep track who has handled your issue and whether and how it was resolved.
Automated Information. We automatically receive and record information from your browser about devices you use to access our Website. This includes things like IP addresses, the type of browser and device you use, the webpage you visited before coming to our sites, and identifiers associated with your devices. We also use “cookies” and various other tracking technologies (e.g., cookies and beacons) to collect and store information about your use of our Website. We use these tools to ensure that you receive a personalized experience, and to keep your account safe. Please refer to the What Tracking Technologies We Use section of this Privacy Policy for more information.
Cookies and Other Tracking Technologies
We use common tracking technologies, such as log files, cookies, web beacons, and similar tools to automatically collect information about you, which may contain Personal Information. This information is used to analyze how our Website is used, to guarantee security of our Website and to improve our services.
Log Files. Either directly, or through our hosting service provider, we may automatically receive and record information from your Internet browser, including your IP address (the Internet address of your PC), your computer’s name, the type and version of your web browser, referrer addresses, where the computer is routing from and other generally-accepted log information. We may also record page views (hit counts) and other general statistical and tracking information that will be aggregated with information about other users in order to understand how our Website is being used, and for security and monitoring purposes.
Email Tracking. We may send emails that use a “click-through URL” linked to content on our Website. When you click one of these URLs, you pass through our web server before arriving at a destination webpage. We track this click-through information to help determine interest in particular topics and measure the effectiveness of our communications. If you prefer not to be tracked simply do not click text or graphic links in the email, or notify us in as set forth below (Changing or Removing Information; Opting Out).
Cookies. As mentioned above, SBA utilizes “cookies” to track and store information about Website users. “Cookies” are alphanumeric identifiers in the form of text files that are inserted and stored on your hard drive. Cookies track your personal preferences and activities. If you do not want cookies to be inserted into your hard drive, you can disable its ability to accept and receive cookies through your web browser. However, keep in mind that if you disable your hard drive’s ability to accept and receive cookies, you may not be able to fully utilize all of the convenience and additional features of the Website. SBA uses cookies on its Website for the following purposes: to serve you better by remembering your user preferences; to improve our Website; to make our Website function properly; and to provide a secure browsing experience during your use of our Website.
We use the following types of cookies on our Website:
Strictly Necessary Cookies. These cookies are essential because they enable you to move around our Website and access its secure areas. Without these cookies, some functionalities on the Website will not work properly. These cookies do not gather information about you for marketing purposes. This category of cookies is essential for our Website to work and they cannot be disabled.
Functional Cookies. We use functional cookies to remember your choices so we can tailor our Website to provide you with enhanced features and personalized content. For example, these cookies can be used to remember your name or preferences on our Website. We do not use functional cookies to target you with online marketing. While these cookies can be disabled, this may result in less functionality during your use of our Website.
Performance or Analytic Cookies. These cookies collect anonymous passive information about how you use our Website, including webpages you visit, and links you click. We use the information collected by such cookies to improve and optimize our Website. We do not use these cookies to target you with online marketing. You can disable these cookies.
Third-Party Cookies. These are cookies that are provided by third-party service providers and belong in one of the cookie categories described above. These third-party providers process your Personal Information on our behalf pursuant to our instructions and obligations consistent with this Privacy Policy.
Your Choices
Your browser may provide you with the option to refuse some or all browser cookies. You may also be able to remove cookies from your browser. You can exercise your preferences in relation to cookies served on our Site by taking the steps outlined below.
First-Party Cookies. You can use the browser with which you are viewing this Site to enable, disable or delete cookies. To do this, follow the instructions provided by your browser (usually located within the “Help”, “Tools” or “Edit” settings). Please note, if you set your browser to disable cookies, you may not be able to access secure areas of the Site. Also, if you disable cookies other parts of the Services may not work properly. You can find more information about how to change your browser cookie settings at http://www.allaboutcookies.org.
Third-Party Cookies. To opt-out of third-party advertising networks and similar entities that use advertising cookies go to http://www.aboutads.info/choices. Once you click the link you may choose to opt-out of such advertising from all participating advertising companies or only advertising provided by specific advertising entities. For more information about third-party advertising networks and similar entities that use these technologies, please see http://www.aboutads.info/consumers.
We do not control third parties’ collection or use of your information to serve interest-based advertising. However, these third parties may provide you with ways to choose not to have your information collected or used in this way. In addition, most web browsers provide help pages relating to setting cookie preferences. More information may be found for the following browsers here:
Do Not Track. Some Internet browsers, such as Internet Explorer, Firefox, and Safari, include the ability to transmit “Do Not Track” or “DNT” signals. Since uniform standards for “DNT" signals have not been adopted, our Site does not currently process or respond to “DNT” signals.
Sharing Personal Information with Third Parties
If we have collected Personal Information from you, we will not disclose your Personal Information to third parties without your express consent, except in the following circumstances:
Business Partners. We employ other companies to perform functions on our behalf, such as maintaining the Website, collecting information, sending and responding to electronic mail and other functions necessary to support SBA, the Website and the products and services that we offer. We will provide our business partners with only that Personal Information necessary to perform their functions and instruct them not to use your information for any purpose inconsistent with this Privacy Policy. We require the companies we work with agree contractually to comply with privacy laws and to maintain protections for Personal Information consistent with this Privacy Policy.
Questions of Harm. We may disclose your Personal Information on a case-by-case basis to attorneys, private investigation organizations, or law enforcement agencies if we believe that you are: (i) in risk of harm from another; (ii) harming or interfering (or will harm or interfere) with others; or (iii) violating (either intentionally or unintentionally) our Terms of Use or other legal obligations.
Within Our Corporate Organization. We may share your personal information with our subsidiaries and affiliates in order to provide you with the Site or services and take actions based on your request, as well as for the purpose of management and analysis. For example, we may share your information with our subsidiaries and affiliated companies to administer our loyalty programs, process orders and requests, and expand and promote our Site and services.
Legal. We will reveal Personal Information about you to the extent we reasonably believe we are required to do so by law. If we receive legal process calling for the disclosure of your Personal Information, we may attempt to notify you via the contact information you provided (if any) within a reasonable time before we respond to the request, unless such notification is not permitted. In addition, we may share your Personal Information with third parties as otherwise permitted by law in order, for example, to protect against fraud, the confidentiality or security of our business records or to comply with applicable legal requirements.
Transfer of Ownership. We shall be entitled to transfer Personal Information to a third party in connection with a sale or merger of a Website or a business unit. If we transfer your Personal Information, we will do so under this Privacy Policy, provided the acquiring third party has agreed to safeguard your Personal Information with protections that in all material respects are the same as or more protective than those set out in this Privacy Policy.
Consent. We may disclose your personal information for any purpose with your consent.
Changing or Removing Information; Opting Out
We give our users appropriate control over their Personal Information. You can contact us to change or update discretionary information that you have previously submitted. See Contact Us section below for our contact information.
If we send you bulletins, updates, surveys or other unsolicited communications that are marketing-related materials, we will provide you with the ability to decline – or “opt-out of” – receiving such communications. Instructions for opting-out will be provided if and when we determine to send you such a communication. Please understand that you will not be allowed to “opt-out of” formal notices concerning operation of this Website, and legal and other related notices concerning your relationship to the Site.
Finally, if you request, we will remove your name and all other Personal Information from our databases. Please understand, however, that it may be impossible to remove this information completely, due to backups and records of deletions. In addition, please understand that, if you request deletion of your information, you will be unable to utilize associated features of the Website and any associated services. You may not remove de-identified, anonymous, or aggregate data from our databases.
International Transfers
Your Personal Information may be stored and processed in any country where we have offices or servers or in which we engage service providers. Your Personal Information may be transferred to countries outside your country of residence, including the United States, which may have different data protection and data processing laws than those in your country. Any such transfer shall take place only in accordance with and as permitted by the law of your jurisdiction, but please be aware that the laws and practices relating to the protection of Personal Information are likely to be different and in some cases may be weaker than those within your home jurisdiction. Regardless, in all events, we shall apply the provisions of this Privacy Policy to your Personal Information wherever it is located.
Security of Your Personal Information
SBA utilizes commercially reasonable physical, administrative and technical safeguards to protect security of any Personal Information submitted by you though our Website. One of such safeguards is HTTPS protocol that we use to ensure that your Personal Information is kept confidential.
Our security systems are structured to deter unauthorized access to Personal Information you provide to us. Please understand, though, that information processing activities can never be 100% secure. Due to the nature of Internet communications and evolving technologies, we cannot provide, and disclaim, assurance that the information you provide us will remain free from loss, misuse, or alteration by third parties who, despite our efforts, obtain unauthorized access.
Retention
We will retain your Personal Information for as long as your account is active, or for the length of time needed to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law. After retention periods expire, we delete your Personal Information or prevent any future use of it.
Links to Third Party Sites
SBA Website may contain links to other websites. This Privacy Policy applies solely to our Website, and SBA makes no representations or warranties about, nor is it responsible for, the privacy practices of other websites. When you enter a linked website, SBA encourages you to read the privacy policy of that linked website, as its privacy policy may differ substantially from that of the Website.
Children’s Personal Information
We do not knowingly or intentionally collect Personal Information from minors. If you are under 18, you may use our Website only with your parent or guardian’s consent. Please contact us if you believe we have collected Personal Information about a child without consent so we can take appropriate measures and delete it.
California Privacy Rights
This section applies only to California residents. Pursuant to the California Consumer Privacy Act of 2018 (“CCPA”), below is a summary of the “Personal Information” categories, as identified and defined by the CCPA (see California Civil Code section 1798.140 (o)), that we collect, the reason we collect your Personal Information, where we obtain the Personal Information, and the third parties with whom we may share your Personal Information.
We generally collect the following categories of Personal Information about your when you use our Site or services:
- identifiers such as a name, address, unique personal identifier, email, phone number, your device’s IP address, software, and identification numbers associated with your devices;
- protected classifications, such as gender;
- commercial information such as records of products or services purchased, obtained, or considered by you;
- Internet or other electronic information regarding you browsing history, search history, the webpage visited before you came to our Site, length of visit and number of page views, click-stream data, locale preferences, your mobile carrier, date and time stamps associated with transactions, and system configuration information;
- audio recordings of your voice to the extent you call us, as permitted under applicable law;
- professional or employment-related information; and
- inferences about your preferences, characteristics, behavior and attitudes.
We generally do not collect protected classification information, such as gender, geolocation information, biometric information or education-related information. For more information about the Personal Information we collect and how we collect it, please refer to Sections 4 and 5, above.
We collect your Personal Information for the business purposes described in Section 3, above. The CCPA defines a “business purpose” as the use of Personal Information for the business’s operational purposes, or other notified purposes, provided the use of Personal Information is reasonably necessary and proportionate to achieve the operational purpose for which the Personal Information was collected or another operational purpose that is compatible with the context in which the Personal Information was collected.
The categories of third parties with whom we may share your Personal Information are listed in Section 6, above.
Privacy Rights
If you are a California resident, you have rights in relation to your Personal Information; however, your rights are subject to certain exceptions. For instance, we cannot disclose specific pieces of Personal Information if the disclosure would create a substantial, articulable, and unreasonable risk to the security of the Personal Information, your account with us or the security of our network systems.
- Right Against Discrimination - You have the right not to be discriminated against for exercising any of the rights described in this section. We will not discriminate against you for exercising your right to know, delete or opt-out of sales.
- Right to Know - You have the right to request in writing: (i) a list of the categories of Personal Information, such as name, address, email address, that a business has disclosed to third parties during the immediately preceding calendar year for the third parties' direct marketing purposes, and (ii) the names and addresses of all such third parties. In addition, you have the right to request: (i) the categories of Personal Information we have collected about you, (ii) the categories of sources from which Personal Information is collected, (iii) the business or commercial purpose for the information collection, (iv) the categories of third parties with whom we have shared Personal Information, and (v) the specific pieces of Personal Information we hold about an individual. You have the right to request a copy of the specific Personal Information we collected about you during the 12 months before your request.
- Right to Delete - You have the right to request us delete any Personal Information we have collected from you or maintain about you, subject to certain exceptions.
To assert your right to know or your right to delete your Personal Information, please contact according to the “Contact Us” section below. To verify your identity, we may ask you to verify Personal Information we already have on file for you. If we cannot verify your identity from the information we have on file, we may request additional information from you, which we will only use to verify your identity, and for security or fraud-prevention purposes.
- Right to Opt-Out of Sales - You have a right to opt-out of any sales of your Personal Information. We do not sell any Personal Information.
In addition, California Civil Code Section 1798.83 permits customers of The Cheesecake Factory who are California residents to request certain information regarding our disclosure of Personal Information to third-parties for their direct marketing purposes. To make such a request, please information@sbasite.com.
Contact Us
We encourage you to provide us with feedback regarding this Privacy Policy. If you have questions, comments or concerns regarding this Privacy Policy, please call us at 1.800.487.SITE or email us at information@sbasite.com.